nicholson's hi-fi re-brands
2.16.2005

Nashville's most prestigious Home Theatre specialist, Nicholson's, has signed with The Eleazar Group to reposition their brand. Partner Todd Lyda explains, "We will audit their company, competitors, and customers through internal and market research. Then we'll craft an effective, targeted brand platform that will lead to an identity redesign that corresponds with their new business model. Their new strategy will determine a set of rules that will allow us to create integrated brand communications - for their website and marketing materials - that are consistent with their core message and identity."