branding the vanderbilt alliance for nanomedicine
3.21.2005

The Eleazar Group, a brand strategy, graphic design, and interactive design firm, is working with The Vanderbilt Alliance for Nanomedicine (VAN) on a range of creative projects over the next several months. The initial branding assignment is geared toward positioning the organization in national medical and scientific arenas. "We are working with them to develop and implement a new brand for VAN, translating the essence of their alliance into meaningful messaging and corporate identity," says David Eleazar.

The Vanderbilt Alliance for Nanomedicine is an alliance between Vanderbilt Medicial Center, Vanderbilt University, and the Oak Ridge National Laboratory that is focused on combining emerging nanotechnologies with studies of the immune system and immunomodulation for discoveries leading to novel therapies and vaccines.