Interbrands' top 100 global brands
7.7.2005

The brand is an extraordinary intangible that is many businesses' most important asset. Coca-Cola's brand worth of nearly $70 billion dollars accounts for more than 60% of its market capitalization. Xerox's brand valuation of $6 billion is a whopping 93% of its market cap.

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brand and the trade marks, I would fare better than you." - John Stuart, Chairman of Quaker (ca. 1900)

"Corporations of any size can establish tremendous brand worth from proactive brand management," says David Eleazar, President of The Eleazar Group. "These top global brands don't just happen. They continually research, study, measure, manage, and influence their corporate and product brands."

Interbrands Top 100 Global Brands - PDF