discovering a healthy new world
7.1.2005

The Eleazar Group, a brand strategy, graphic design and interactive design firm in Nashville Tennessee, has completed their branding assignment for the Vanderbilt Alliance for Nanomedicine (VAN). Their new slogan, Discovering A Healthy New World, positions their alliance in national medical and scientific arenas.

"After establishing the Brand Strategy, the foundation for all of their branded communications, we designed a comprehensive corporate identity system," explains partner, Todd Lyda. "A graphic standards manual was developed followed by print collateral material and corporate website."

VAN case study